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BMW
MUNICH AUTOMOBILES
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DIRECT MAILER CAMPAIGN
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AN
EXCLUSIVE BMW EXPERIENCE
As part of the launch of the BMW M760Li xDrive, Munich Automobiles invited a select few for a BMW M760Li xDrive Launch Experience. Tasked with constructing marketing collateral for these guests, Ace:Daytons launched a mailer campaign focused on exclusivity, while reflecting the BMW brand - sleek, memorable and bespoke.
Hand-delivered packages with customised car plates featuring the names of selected recipients, with car plate stands for display purposes immersed these selected customers within a desired realm of exclusive privilege.
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