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MCL LAND
Parc Esta
WHERE ELEGANCE MEETS GRANDEUR
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BRANDING I CAMPAIGN
DESIGN
Elegance and grandeur were two words at the forefront of the Parc Esta concept - with ‘Refined Living in the East’ serving as a tagline to tie the concept together. An emphasis was laid on its resort-style facilities, with zones anchored by deluxe facilities, providing an unparalleled living experience.
In addition, a lifestyle approach was taken toward amenities, with mini-features on key surrounding attractions to welcome future owners toward a lifestyle of elegance and grandeur.
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