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ZOFF DANCING INTO
Adopting the appeal of music and dance in a viral marketing video, the launch campaign for Zoff Singapore aimed to draw attention to the effervescent Japanese eyewear brand as a stylish and trendy lifestyle accessory, in line with its connection to youths and pop culture.
A Singaporean cast, alongside exuberant choreography, upbeat music and icons of both Singaporean and Japanese culture came together to create a vibrant launch video, reaching over 93,000 viewers on Facebook and 76,000 on YouTube.
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